Continuous commitment to professional customer service has reinforced the long established partnership between SEIKO Optical UK and Lenstec. The relationship has been further enhanced by the appointment of Lenstec as an Approved SEIKO Lens Specialist Laboratory, helping to expand the network of SEIKO Lens Specialists to Independent practices throughout the UK.

Consumers associate the SEIKO brand with innovation, technology and style; precisely the principles adopted by many forward thinking opticians today. As a SEIKO Lens Specialist, an Independent practice is making a clear statement of its premium positioning in the market place. Supported by SEIKO branded merchandising materials, practices can confidently offer quality product differentiation in the High Street.

Brand association only forms part of the complex emotional and intellectual input that drives decision making. SEIKO Optical UK promotes the sharing of well articulated technical information to support appropriate lens options.